Privacy Policy

Effective Date: 1 March 2026

Welcome to Advantage Casino. Your privacy is important to us, and we are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.

1. Information We Collect

We collect and process the following types of personal information:

Identity Data: name, date of birth, gender;
Contact Data: email address, postal address, telephone numbers;
Account Data: username, password, transaction history, account balance;
Payment Data: payment card details, billing address;
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website;
Usage Data: information about how you use our website, products, and services;
Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We use your personal data for the following purposes:

To provide and manage your account and services;
To verify your identity and comply with legal and regulatory requirements, including anti-money laundering (AML) and age verification;
To process payments and transactions;
To improve our website, products, and services;
To communicate with you, including sending important updates, promotional offers, and newsletters (where you have consented);
To detect and prevent fraud and other criminal activities;
To comply with legal obligations and enforce our terms and conditions.

3. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

Your consent;
Performance of a contract with you;
Compliance with a legal obligation;
Our legitimate interests, such as improving services, fraud prevention, and marketing (balanced against your rights and freedoms).

4. Sharing Your Information

We may share your personal data with:

Regulatory authorities and law enforcement agencies as required by law;
Payment processors and financial institutions to facilitate transactions;
Third-party service providers who assist us in operating our business, such as IT services, marketing, and customer support;
Affiliated companies within the Advantage Casino group;
Other parties with your explicit consent.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

5. International Transfers

Your information may be transferred to, and stored at, a destination outside the UK. Where such transfers occur, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection laws.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. When no longer required, your data will be securely deleted or anonymised.

7. Your Rights

You have the following rights under UK GDPR:

The right to access your personal data;
The right to rectify inaccurate or incomplete data;
The right to erasure (the right to be forgotten) in certain circumstances;
The right to restrict processing;
The right to data portability;
The right to object to processing, including for direct marketing;
The right to withdraw consent at any time (where processing is based on consent);
The right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been infringed.

To exercise any of these rights, please contact us using the details below.

8. Cookies

Our website uses cookies to enhance your experience. For detailed information about the cookies we use and how you can manage them, please see our Cookie Policy.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on this page with an updated effective date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Advantage Casino Data Protection Officer
Email: [email protected]
Phone: +44 20 7946 0123
Address: 123 Advantage Street, London, UK, SW1A 1AA